How to create a powerful and efficient CTA in 5 steps

A CTA, or Call To Action, is a call to action. In other words, it is an indication of what the user’s next step will be, that is, what he should do. Given this, is there a formula for creating a powerful and efficient CTA?

If there was a single formula it would be perfect, but it is possible to acquire knowledge and practice some tricks. Check out our tips below:

  1. Use the mental trigger of urgency;
  2. Focus on the benefits of your product or service;
  3. Create a CTA appropriate to the stage of the user’s purchase journey;
  4. Be persuasive, direct and specific;
  5. Give importance to design.

Did you like the tips for creating a powerful and efficient CTA? Now just put them into practice and see the results. Or, if you prefer, talk to us and count on our specialized team!

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