A CTA, or Call To Action, is a call to action. In other words, it is an indication of what the user’s next step will be, that is, what he should do. Given this, is there a formula for creating a powerful and efficient CTA?
If there was a single formula it would be perfect, but it is possible to acquire knowledge and practice some tricks. Check out our tips below:
- Use the mental trigger of urgency;
- Focus on the benefits of your product or service;
- Create a CTA appropriate to the stage of the user’s purchase journey;
- Be persuasive, direct and specific;
- Give importance to design.
Did you like the tips for creating a powerful and efficient CTA? Now just put them into practice and see the results. Or, if you prefer, talk to us and count on our specialized team!